Whose USB?

Cypress announced their next generation WirelessUSB™ device today. The new device does a lot of things right (IMO, of course), especially offering ease of use (with their KISSBind feature), reasonable datarates (up to 1Mb/s), and distance (up to 50m, presumably NOT while at maximum datarate), but most of all, in PRICE ($1.20 quoted at high volumes early next year!)

Meanwhile, the REST of the world is working on Wireless USB a la Intel and the WirelessUSB Forum. THIS Wireless USB version uses OFDM and has datarates up to 480Mb/s at short range.

Frankly, I can't think of many uses for the latter, but the former certainly could give Bluetooth and Zigbee a run for the money in many applications that consumers will actually pay for. Maybe Cypress' trademark counsel has run amok (WirelessUSB, AutoRate Receiver, KISSBind, and TouchWake are all Cypress trademarks), but their marketers and engineers are certainly focusing.

Which Wireless USB will win in the long run? If I knew for sure, I'd be a rich man indeed, but my bet is on the part that solves customer's problems economically and easily and the one that's available TODAY!

Then again, that's just me.......